HomeAbout eflowNewsProductsCase StudiesPDF DownloadsPricingContact Us




 
   

New website launched - 31 Jan 06

The foundations have been laid for an exciting marketing push this year by eflow UK ltd. The company was founded in 2004 by industry expert - and architect of eflow’s awesome PATH (Peer Application Transaction Hub) technology - Marsha Parker. Eflow specialise in the development and sales of Business Process Management, Monitoring and Workflow Software for the Financial markets.

The company has already attracted investment to help it achieve market penetration. With a new look and new website Eflow’s brand image stays true to its core values of “brave, intelligent, innovation”. However, Marsha is quick to point out that she values substance over style.

“We are in direct competition with some big players so we need to shout louder to get noticed. But we deliver; you just need to look at HVB to see what our products can achieve. There is a lot of vapour in the industry. Businesses need to question whether they are being sold systems that will dictate the way they do business or whether they are being provided with a toolkit to model, develop, and execute their Enterprise Workflow in the way that they want.”

PATH has benefited from 100+man years of development and 7 years of live testing, development and full operation at HVB. During that time HVB have seen a dramatic rise in trading activity without an increase in back office staff because of PATH. Eflow has unbundled PATH to enable individual solution deployment to the major workflow challenges faced by trade processing systems.

As for the new look it already seems to be working. They made an eye-catching debut at SIBOS 2005, attracting the attention of Oracle and will be working with them to release the Transaction Tzar ™ at the end of March 2006. The Tzar ™ promises to be an auditor’s dream and is geared to help businesses become MiFID and BASELII compliant.

eflow was founded to give PATH global exposure. Today sees the launch of their new website and the start of a concerted marketing drive. An upbeat Marsha concludes: “The recent investment has been crucial to our development but more importantly I have the right team to take our technology to market. Our PATH products remain unique in their abilities. Once the penny drops there is nothing to stop us being adopted as industry standard.”